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The Relationship Between Cultural Diversity and User Needs in Virtual Reference Services

Shachaf, Pnina and Snyder, Mary (2007) The Relationship Between Cultural Diversity and User Needs in Virtual Reference Services. The Journal of Academic Librarianship 33(3):pp. 361-367.

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Abstract

While the racial diversity of academic library users continues to grow, research on the effects of this diversity remains scarce. This study looks at similarities and differences between non-traditional Caucasian and African American library users through content analysis of ninety-four virtual reference transactions.

EPrint Type:Journal Article (Paginated)
Keywords:diversity, e-reference, virtual reference, user needs
Subjects:Reference Services
User Studies
ID Code:2121
Deposited On:17 December 2007
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