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Bridging cultural diversity through e-mail

Shachaf, Pnina (2005) Bridging cultural diversity through e-mail. Journal of Global Information Technology Management 8(2):pp. 46-60.

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Abstract

The implementation of global virtual teams presents modern organizations with significant challenges, such as a multicultural workforce and the use of information and communication technology. Cultural diversity increases teamwork complexity and may weaken a team's effectiveness and jeopardize its viability. Selection and implementation of appropriate information technology may facilitate group processes and overcome potential barriers created by team heterogeneity. This study illustrates how e-mail mitigates intercultural miscommunication. Interviews with 41 global virtual team members in nine countries, who were employed by a multinational corporation, were transcribed and analyzed. The use of e-mail improves language accuracy, mitigates intercultural miscommunication resulting from verbal differences among team members, and eliminates nonverbal differences. Only future studies can determine the extent of this mitigation.

EPrint Type:Journal Article (Paginated)
Keywords:global virtual teams, e-mail, email, intercultural communication
Subjects:Virtual Communities
Communications
ID Code:2111
Deposited On:08 December 2007
Eprint Statistics:View statistics for this eprint
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