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Blog Searching for Competitive Intelligence, Brand Image, and Reputation Management

Pikas, Christina K. (2005) Blog Searching for Competitive Intelligence, Brand Image, and Reputation Management. In Online, 29(4) pages pp. 16-21, Information Today, Inc..

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Abstract

Reviews why it is important to search blogs for competitive intelligence, reputation management, and brand image management. Describes the structure of blogs and how to format searches in several search engines to effectively retrieve this information.

EPrint Type:Newspaper/Magazine Article
Keywords:blog searching, competitive intelligence
Subjects:Information Retrieval
Database Searching Instructions
ID Code:1731
Deposited On:26 January 2007
Alternative Locations:http://www.glue.umd.edu/~cpikas/publications/Pikas_Blog_Searching_Online_v29_n4(2005)p16.pdf
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