Blog Searching for Competitive Intelligence, Brand Image, and Reputation Management
(2005) Blog Searching for Competitive Intelligence, Brand Image, and Reputation Management. In Online, 29(4) pages pp. 16-21, Information Today, Inc..
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Abstract
Reviews why it is important to search blogs for competitive intelligence, reputation management, and brand image management. Describes the structure of blogs and how to format searches in several search engines to effectively retrieve this information.
| EPrint Type: | Newspaper/Magazine Article |
|---|---|
| Keywords: | blog searching, competitive intelligence |
| Subjects: | Information Retrieval Database Searching Instructions |
| ID Code: | 1731 |
| Deposited On: | 26 January 2007 |
| Alternative Locations: | http://www.glue.umd.edu/~cpikas/publications/Pikas_Blog_Searching_Online_v29_n4(2005)p16.pdf |
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