The Influence of User Perceptions on Software Utilization: Application and Evaluation of a Theoretical Model of Technology Acceptance

Morris, Michael G. and Dillon, Andrew (1997) The Influence of User Perceptions on Software Utilization: Application and Evaluation of a Theoretical Model of Technology Acceptance. IEEE Transactions on Software Engineering 14(4):pp. 58-65.

Abstract

This paper presents and empirically evaluates a Technology Acceptance Model (TAM) which can serve as a simple to use, and cost-effective tool for evaluating applications and reliably predicting whether they will be accepted by users. After presenting TAM, the paper reports on a study designed to evaluate its effectiveness at predicting system use. In the study the researchers presented 76 novice users with an overview and hands-on demonstration of Netscape. Following this demonstration, data on user perceptions and attitudes about Netscape were gathered based on this initial exposure to the system. Follow up data was then gathered two weeks later to evaluate actual use of Netscape following the demonstration. Results suggest that TAM is an effective and cost effective tool for predicting end user acceptance of systems. Suggestions for future research and conclusions for both researchers and practitioners are offered.